Aly Sterling Launch

Aly speaks to organizations and at events everywhere about women in business, the wage gap, and the ever-evolving landscape of entrepreneurship. She’s available for engagements and workshops both in-person and online.

“Aly taught me how to position myself and create. It was her influence that got me over my closet-full of excuses to start my own business.”

Jenny Goldberg Perin | Shift Life Health Coaching

Aly Sterling 2020 660ps

Aly Sterling founded her nonprofit consulting firm over twelve years ago at the beginning of a recession, while going through a divorce, and with three small children. (Indeed, if she can do it, so can you!)

Aly’s firm has earned a national reputation as an industry leader and innovator and has beat the small business failure odds by being over ten years old while also outperforming 98% of female-owned small businesses by exceeding annual revenue of over a million dollars. With a desire to give back and pay it forward, Aly has turned her attention and passion to help women become successful entrepreneurs by sharing her own messy, dirty, and unscripted story of success and failure.

Aly Sterling

/ Entrepreneur / Author / Coach / Trailblazer


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More About Aly

Long before Aly Sterling founded her eponymous consulting firm, she was solving the unique yet similar problems encountered by nonprofitorganizations.

Her decision to start her own business in 2007 was driven by her belief in leadership as the single most important factor in organizational success, and her determination to work with multiple causes at one time to scale societal change.

Today, Aly manages the direction and growth of her firm while advising clients on the organizational challenges that affect their sustainability and mission success.

In 2015, Aly led her firm to membership in The Giving Institute, an exclusive and highly respected professional organization for nonprofitconsultants. The Giving Institute is best known for publishing the annual Giving USA report – and today she also serves on the Giving USA Foundation board.


Aly’s expertise includes fundraising, strategic planning, search consultation and board leadership development for the well-positioned nonprofit. She is regularly sought for comment by trade and mainstream media, including the Chronicle of Philanthropy and U.S. News & World Report. She has contributed to publications of BoardSource and The Governance Institute, as well as The Giving Institute. Her workshops and keynote presentations have been featured at the meetings of the National School Foundation Association, the Association of Fundraising Professionals, Habitat for Humanity, Boys & Girls Clubs of America, and a variety of foundations around the country.

Aly is an alumna of Leadership Toledo, a recipient of the 20 Under 40 award and a Women in Communications Crystal Award winner. In 2018, she was inducted into the Northwest Ohio Entrepreneurial and Business Excellence Hall of Fame. Aly holds a master’s degree from the University of Toledo and is a fellowship graduate of the executive leadership program at Case Western Reserve University’s WeatherheadSchool of Management. Most recently, she earned certification in the 21/64 approach to working with multigenerational families with funds, foundations and other family enterprises.

Aly serves on the board of trustees for St. Ursula Academy and the Arts Commission of Greater Toledo, as well as the advisory board for the University of Toledo Family Business Center. Aly is past president of the Northwest Ohio chapter of the Association of Fundraising Professionals and has served on the boards of Leadership Toledo, David’s House and Advocating Opportunity, an organization formed to stophuman trafficking.


Aly currently serves as an adjunct professor at Bowling Green State University, where she teaches about women and entrepreneurship.